For Beginner Entrepreneurs: How To Go From Working a 9-5 to making 250K in Revenue on Shopify in 6-12 Months Without Previous Experience
Here's The Proof...
ABOVE PIC: Monthly breakdown of sales (12 months - No. 1, 2017 - Dec. 31, 2018) with a high of 35K USD
ABOVE PIC: Breakdown of all numbers totalling $251,194.85 in Revenue
0-250K in 1 year at 55% Margins
7% Return Rate
10% Discounted Rate
Images Left to Right:
1) Breakdown of sales, sources and graph from Nov. 2017 - Oct. 2018
2 & 3) Shopify Sales Mobile Notifications
Images Left to Right:
1) Mobile platform screenshot of 1 day sales in progress
2) Pic of desktop screen showing previous day sales totalling 1.2K revenue
Who This Is For
Now, who is this for? If you are trying to quit a job you hate, make enough money to be financially free, and live life on your own terms, then stick around.
If you are worried about being stuck in the same job and having to work 9-5 forever.
If you are worried that you’re going to miss the boat on ecommerce, and that everyone else is succeeding except for you.
If you are worried you can’t make any money with Ecommerce or that the market is saturated.
If you’ve spent months or years researching this but haven’t made any money and are still working your 9-5.
If you’ve paid for pricey programs and haven’t gotten the info you needed or the support you wanted.
If you’re running a store and only making a handful of sales per month, with very little profit.
If you’re barely breaking even or haven’t made any sales but have no idea how to market, sell, or hit big numbers with your store.
If you’re paralyzed by fear and information overload, and can’t figure out the best way to get started and make money with Ecommerce.
If you suspect that there is an easier way to find a product, launch your store, and make thousands of dollars online, even as a beginner.
If you hate being stuck on the “traditional” life path (college, 9-5, retire at 65+).
If you hate being stuck in a job that takes all of your time and energy.
If you hate clocking into a soul-sucking job.
If you hate seeing everyone else succeed around you and not making money yourself.
If you hate burning money for nothing and being broke.
If you hate making excuses and being stuck in the same place.
If you hate wasting months or years on research with nothing to show for it.
If you hate being stagnant and talking yourself out of taking chances to change your life.
If you hate being surrounded by nay-sayers or people that don’t want to change their lives.
Then this is for you.
You can build a profitable Shopify store to 6 figures+ in 6-12 months if you use a proven approach to picking a product, testing/validating your product quickly, and paid advertising.
Unfortunately far too many beginners either don’t understand the steps or the order of those steps and end up wasting time and money (on average 6-12 months and $1000-$2000).
My core concept is that e-commerce beginners fail not because they can’t find profitable products, identify a niche, test/validate or sell it, but because they do these things in the wrong order with no system and spend way too long and get burnt out/run out of money before they are profitable.
We are the best people dedicated to solving this problem for beginners.
I used this method to make several 6 figures, quit my job, sell my business for 100k, and travel the world all before I turned 24. I did this without wasting tons of time and money on finding products, testing or scaling. Instead I used a proven methodology to get straight to my goal.
For what it matters, we were founded in 2020. All the founders are Ridwan Mao, Brian Heil and Ali Musaji.
For those of you who don’t know me, my name is Brian Heil. I’m the co-founder of Ecom Transfer and I started the store in the photos previously shown. I’ll take you through my background in a little more detail and how I ended up at this point, including why I’m coaching now.
Brian Heil, Ecom Transfer Co-Founder
In 2016 I was working at a watch shop (Fossil) but I hated my 9-5. I was 21 years old, and a full time student at the time.
At work I was selling 5k in watches per day, not making a lot myself, my feet hurt, and I wanted to make some real money. I knew I needed a change.
Ecommerce was booming, and it seemed like everything was moving online. It made sense to start building a new income stream on it. My goal was to do it on the side while working my 9-5 until I could leave and focus on that.
I knew there was an opportunity so I took a risk and used my last $600 to start my ecommerce business and buy inventory (shorts/tshirts/fitness apparel). I had no business sense or ecommerce sense or how to sell at a high level at the start.
There were no coaching programs or 1-1 guides when I started, and there was such a small community of people teaching ecommerce that I had to use trial and error and my previous retail experience to put the pieces together.
I put about 1 hour a day/10 hours a week into my business until I could automate parts of it. I spent a lot of time also shipping the products myself before I started focusing on dropshipping.
I started by building a community on Instagram and selling products organically. I made $1000 in one weekend just by going to my page and messaging everybody.
When I made that first $1000 in a week: I felt liberated. It felt like a turning point. I had something in my palm that I knew I could go as high as I wanted it to. I knew if I could make $1000 in 1 weekend I knew I could make $10k/month at least. I felt stoked that something was actually working finally.
After that week I didn’t celebrate, I knew it was a checkpoint and a milestone but I had bigger goals. So I kept working on it. I knew I had to find ways to grow faster, and create a system to do this quickly and repeatedly. That led to me creating my own methodology for finding products, testing them quickly to see if there’s demand, and then scaling facebook ads.
I kept creating new stores and tweaking my strategies until I knew they would work consistently over and over again.
I used this method to eventually make 100k in 4 months, and sell 250k worth of product at 55% margins in 1 year from 1 store. I bought a house, a car, and took my girlfriend travelling around the world. We now live together.
Along the way to that point, I met a mentor through a mutual friend. Someone who knew what I was doing connected me to a guy with a 3m person mailing list... I wanted to meet him and understand what his mailing list was, and I wanted to blast my product on his email list.
We had lunch together and it ended up being a 5-hour lunch and talked business, he gave me a lot of knowledge I would never have understood and gave me a better understanding of my business and what to do going forward. He was a big help in understanding business and how to get my income to the next level.
I quit my job and dropped out of school when I made 30k in a month and had a year’s salary in the bank. I don’t say this to brag, but just to illustrate the process for me at the time.
I was appreciative to my employer but I was super excited and finally felt like I could do my own thing, and like that was it for me, I wasn’t tied to a 9-5 and could go ham on my own thing. That was super exciting. It felt like unlimited potential at that point.
At the peak of the business I decided to sell the business because I was feeling burnt out and bored with running the store and didn't want to continue doing it. I had three options which were to maintain it, grow it or sell it and decided selling it for a lump sum was ideal. I knew with how I was feeling it would start dipping down with less effort so I sold it when it was a lucrative asset for 6 figures
At this point, other people were reaching out to me to teach them how to do the same thing I did. I connected with a few mutual friends (Ali and Ridwan) and we put our heads together on how to create a coaching program that could help people get the same results I did.
We decided that the bigger and more fulfilling opportunity is being the best coaches in this growing industry and want to be the leading education company for ecommerce, so we decided to go all in to coaching.
We now teach our students 1-1 on how to build profitable shopify stores in a simple, step-by-step way that is time and cost-effective.
Thesis Steps: How To Go From 0-250k in Revenue in 6-12 Months Without Previous Experience
Step 1: Learning The Basics of Ecommerce/Dropshipping
Watch youtube videos (1-2 hours+), browse forums, join facebook groups, read IG posts, and piece the knowledge together from random sources
Look for a qualified mentor. Ask questions to determine if they are a good fit - have they done what you want to do? Do they have proof? Do they provide a high level of supoprt? Do they have good answers to the questions you ask, and do they have a clear process for teaching you?
No understanding, don’t get any answers to your problems (supplier, product, etc), lots of conflicting information, don’t understand the business model. Spend 2-6 months+ just “researching” with no action because they can’t put together the action steps themselves
Troubleshoot problems and get a cohesive set of steps to follow, get answers faster instead of having to figure it out. Save time and energy. Get a clear understanding of what to do. Get insights earned through "walking the path" - some things you can't google and need to learn/contextualize through doing the work.
1) There are existing “mentors” in this space that have already succeeded and are teaching their secrets to success
2) Your likelihood of succeeding and staying in business long-term goes up significantly when you have someone showing you the ropes
Research and surveys prove that having a mentor is important to success. In a 2013 executive coaching survey, 80 percent of CEOs said they received some form of mentorship. In another research by Sage, 93 percent of startups admit that mentorship is instrumental to success. - SOURCE
A Stanford University executive coaching survey found 80 per cent of CEOs polled had received some form of mentorship. In another survey, Sage found 93% of small and medium sized business owners acknowledged mentorship is critical to success. - SOURCE
Everyone who has succeeded at a massive level has had a mentor. Doing it alone is a fool’s errand. Examples are Richard Branson, Oprah Winfrey, Warren Buffett, Mark Zuckerberg, Bill Gates, Marlon Brandon, Robert De Niro, J.J. Abrams, Aristotle, Gandhi, Nelson Mandela, Barack Obama, Kobe Bryant, Michael Jordan - SOURCE
My first mentor gave me a lot of knowledge I would never have understood and gave me a better understanding of my business and what to do going forward. He was a big help in understanding business and how to get my income to the next level.
Ecommerce/Shopify have been around for long enough at this point that there are established mentors who have succeeded in this space and can teach you the exact steps you need to succeed. You no longer have to use trial-and-error to put the pieces together. These mentors will teach you everything you need to know and clarify conflicting information for a coaching fee.
Question: “Who do I know what mentor to work with or trust?”
The best way to decide who to work with is to pick someone that has done exactly what you want to do, and provides the highest level of support. Two common mistakes are working with someone who has not achieved the result they are trying to teach OR someone who will leave you to figure things out on your own after payment (either with a set of videos, limited coaching, or no coaching at all).
Question: “If they figured it out using trial-and-error, why shouldn’t I save money and do the same?”
Trial and error is not a free process in terms of time or money. It will cost you months/years and potentially thousands of dollars in wasted expenses with nothing to show for it if you do not correct your own mistakes quickly and efficiently.
Also, trial and error at this stage of the game has a massive opportunity cost as the steps to succeeding have already been established and outlined - you will now be competing at a huge disadvantage against those who have a clear roadmap to building a profitable store. There’s no point in reinventing the wheel. Instead, compete on how hard and fast you can work to implement what works from 1 trusted source instead of trying to “rediscover” what that is from lots of different places.
Question: “Is Shopify better than Amazon?”
Yes. Shopify Dropshipping is the best place to start for a beginner
Dropshipping allowed - no costs to do so
Shopify allows you to market more effectively.
Very low costs to start and scale
Starting with Amazon is not advised because,
Lots of fees that make this NOT IDEAL for a beginner.
Dropshipping not permitted
Must hold inventory OR use Amazon’s fulfillment service (both options cost $ upfront)
Question: “What kind of product would I be selling?”
Since you don't invest in holding inventory, that means you can sell pretty much anything and source it directly from suppliers/manufacturers.
Question: “How much money do I need to start/run a Dropshipping business?”
Very little. Shopify has a 14-day free trial, and then costs $29/month to host your store. When dropshipping, you do not pay for products until someone pays you.
Question: “Would this be my own business?”
YES! Shopify is simply the best platform you can use to create your own online store.
That means this would be your OWN online business that you would control 100% of. It also means that you are building your own cash flowing asset.
Question: “Can I do this part time?”
YES! Part of what's so powerful about ecommerce is that you don't need to be actively working on your business to make sales and revenue.
Step 2: Find A Winning Product
Go by “gut feeling” or look at what everyone else is selling (friends/ads/etc).
Looking at high order volumes on AliExpress. Using emotion to make these decisions. Using your own skills/experience/background (unrelated to ecommerce) to pick a product.
Do market research on a wide range of products that are performing well (look for metrics and insights on that store/products/niche) and then backwards engineer the criteria that these winning products share. Use your time, manpower, energy and organization to distill these criteria into a formula you can use and repeat before picking your first product.
Alternatively, connect with a knowledgeable supplier, build a relationship and get insider information on what is selling well in the market and use that to backwards engineer the criteria to find other winning products that will also perform well.
Product that doesn’t perform. “Failed dream”. No sales, no traction. No one wants to buy it. Nobody cares about your product or store. The niche is all wrong. No way to course correct or pivot to a different product effectively. Repeated failed attempts at finding a product.
A method for quickly finding winning products and building multiple stores. You will be able to test products quickly because you always have a path forward. If your product doesn’t work you can quickly find a new one. No time wasted, no money wasted, fast and efficient, research backed.
1) A research-backed set of criteria for finding profitable products leads to faster, profitable, and repeatable launches
Profitable products and stores are not random, and are not fueled/chosen by emotion. They are products that have specific criteria that allows them to perform well in the market. These criteria cover important factors such as potential margins, demand, quality, resonance within the market, size of niche/variants, competition, and whether or not a product has a “WOW” factor.
Example: Checklist we use to quickly determine if a product is a winner
8 Criteria are: Wow factor, Problem solver, Simple, 3-5X Mark Up, Broad Niche, Multiple Variants, Small Size, China/USA supplier, High Order Volume, Good Reviews
Use template: Product Worksheet
Questions: "What if I already know what I want to sell?"
Take your idea through the criteria you’ve come up with and see how well it stacks up. That will allow you to quickly determine if it’s worth taking your product to the next step (testing/validating) or if you should pivot. If it passes, then great. If it doesn’t, then it would be a waste of your time to try to put more time, money and energy into selling that product. If you don’t use a process or criteria, you will end up stuck if that product doesn’t sell.
Question: "I don’t only care about profits, I also want to sell something I care about. What should I do?"
Run multiple products that you are interested in through the criteria and determine which is a best fit based on your personal preferences and how likely it is to perform. You can use this process to find what you WANT to sell and a product that you feel confident WILL sell.
Question: "I don’t want to sell something cheap from China. Can I find quality products using this process?"
Yes, your criteria should account for this.
Step 3: Build & Design a 1-Product Branded Shopify Store
Pay a web designer or store manager to build store
Put a bunch of products in one store and create an online “convenience store” hoping something will eventually sell and cover your costs.
Paying for expensive themes, dumping a ton of money - themes, apps, extensions, design content, graphics - to make it work.
No understanding of consumer psychology - poor checkout processes, no upsells, no crossells, lack of copywriting in product descriptions (no content or content imported from supplier’s product page)
Throw money at the problem and hope something clicks and people start buying
Build a store around 1 PRODUCT and focus on BRANDING then make sure back-end principles are sound.
Read books on consumer psychology, copywriting, get insider insights from profitable/successful ecommerce brands on how they structure the back end, “model” other profitable stores in your niche to figure out what makes them profitable.
Learn technical knowledge behind setting up upsells/cross sells and increasing AOV and LTV of a customer.
You don’t sell anything, no traction, no sales, inconsistency, no knowledge to troubleshoot (if you pay someone else)
A store that is profitable from day one and can scale exponentially because the back-end principles are sound. Your store is effective at capturing interest and making sales
1) 1 Designing a 1 Product Branded Shopify Store will allow you to sell more, get higher margins, and stand out from your competition
Focusing on building a brand will help you foster an emotional connection with your buyers through your business's visuals, messaging, and more.
With a great branding strategy, your customers will trust your business and want to continue purchasing from it.
This will allow you to stand out from your competition, get repeat customers, charge higher prices, and get a higher margin. Focusing on 1 product will ensure you avoid the "online convenience store" effect (No one feels a connection to your store - good example: no one is willing to pay premium prices at 7/11... but they are for designer brands.)
Customer personas and branding improve conversions significantly.
"Marketing Persona" (definition): Who your ideal customer is and who your marketing is targeting.
Using marketing personas made websites 2-5X more effective and easier to use by targeted users. Personalized emails improve click-through rates by 14% and conversion rates by 10%. - SOURCE
In a netprospex case study, their marketing personas resulted in a 900% increase in the length of visit, 171% increase in marketing-generated revenue, 111% increase in email open-rate, and 100% increase in number of pages visited - SOURCE 1, SOURCE 2
In a famous "jam study" conducted by Professor Sheena Lyengar, when 24 flavors of jam were available, only 3% of those who tasted the samples went on to purchase the jam. However, when there were only six options available, 30% purchased at least one jar of jam. Too many choices can overwhelm your customers to the point where they choose nothing at all. - SOURCE
In April 2014, with the ambition of reinventing the whole sleep industry, Casper launched a store with a single product - a mattress. The concept was simple: produce the best mattress possible, sell a single model, deliver it quickly, with a 100-day trial period. And it worked: It had sales of $1 million in its first month. After 2 years, this company has raised $70 million in venture capital, grown to 120 employees, and hit $100 million in cumulative sales. This is only one of the most popular examples of being successful with a one-product store. - SOURCE
Barry Schwartz says in 'The Paradox of Choice'; "...as the number of choices we face increases, the psychological benefits we derive start to level off"
Meredith Hill, founder of 'Gifted Travel Network', put it best; "When you speak to everyone, you speak to no one."
Other examples of wildly successful 1-product stores (or stores that started as 1-product stores) are Spanx, Crocs, Dollar Shave Club, MVMT Watches, BestSelf. - SOURCE
2) Using design principles based on consumer psychology will significantly increase conversions, decrease cart abandonment and improve sales
You are competing to capture and maintain attention on your site with every other website (and every other thing) that is demanding your prospect's attention. If there is anything that creates negative emotions, confusion, frustration, or a 'disconnect' ("This isn't for me") in your prospect, they will leave. Customers are looking for professionalism, ease-of-use, easily accessible information, testimonials, and a refund policy.
You need to capture your ideal prospects attention immediately and get them to take an action quickly. If you do a poor job of it, they will leave very fast and you may not get another shot. Every second counts - literally. That's why it's important to make your benefit clear right from the start.
The fallout from poor website design is enormous:
85% abandon a site due to poor design
83% leave because it takes too many clicks to get what they want
62% gave up looking for an item while shopping online
40% never return to a site because the content was hard to use
50% of sales are lost because visitors can't find content
As you can see from the statistics above, by the time you get around to fixing a site, you have already lost potential business. - SOURCE
55% of people spend less than 15 seconds on a page - SOURCE
If your site takes longer than two seconds to load, 53% of your customers lose interest - SOURCE
Even a delay of a single second can result in a 7% reduction in conversions. For an e-commerce site making $5,000 per day, a 1-second delay could potentially cost you $125,000 in lost revenue - SOURCE
Prevent all of that by testing speed, improving your hosting plan, and optimizing images.
Examples of Improved Metrics with Better Design:
ASOS was able to decrease cart abandonment by 50% with their new checkout design.
They removed "account creation" as a mandatory feature (this was the biggest change that improved conversions). This is also an example of consumer psychology.
Other things that helped improve their conversions are:
They enclosed the checkout process (removed links, headers, etc so the customer can focus on checking out),
gave prominence to the security symbol to enhance trust & assurance,
added a clearly defined progress indicator, gave useful information specific to certain fields (to answer why you need it),
made the primary CTA clear,
simplified billing/shipping fields (can input manually or use billing address for shipping),
tailored payment fields to card choice, and you can fully review/edit your order before placing it.
Overall, the design also looks cleaner and better.
ASOS Checkout Flow
"A Hume", an online clothing retailer, increased "Add to Basket" levels by 27.65% by changing the product page imagery.
They moved the images to the left, as well as raised the selection process, call to action and messaging higher to make them more visible.
Before (Above) vs. After (Right)
"A Hume" increased "Click-Through Rate" by 15.9% by changing standalone images to lifestyle images (people wearing the products)
Before (Left) vs. After (Right)
3) Using clear and compelling copywriting on your website and product descriptions will increase conversions by 10%+
People do not buy only because they think the product is cool, or looks good. They still need to be “sold” or convinced that it is worth it, or that they should buy your product now (it’s easy to procrastinate on a buying decision - think of how many products you said you would circle back to and never did?).
This is done through copywriting and using consumer psychology to create urgency, a sense of trust, and nurture your relationship with your customer. You can make more sales and scale more quickly if you can effectively “convince” your customer that your product is useful, specific to them (speaks to their desires or problems), will create a measurable net positive effect in their lives, and that they should buy NOW not later.
"A Hume" increased add-to-basket levels by 8.21% with changes to copy alone, and 14.51% with changes to copy and images.
They reworked the copy on their footwear products to be more readable and easy to scan, added headings and list, and made all the copy more concise.
Before (Left) vs. After (Right)
Online retail giant Overstock.com, for example, saw an 84% increase in organic traffic in just one month by using OneSpace freelancers to optimize the product descriptions on 10% of its top-converting pages. - SOURCE
According to Salsify’s 2017 “Cracking the Consumer Code” report, 87% of shoppers rate product content extremely or very important when deciding to buy, and 50% have returned an item they bought online because it didn’t match the product description. - SOURCE
NNGroup: "In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. In other words, most users that failed to make a purchase simply didn’t have enough information to do so". - SOURCE
Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
3 main requirements to do this effectively are: answer questions, get to the point, and help with comparison.
Unbounce Conversion Benchmark Report 2021 shows that straightforward, short, easy to read copy converts better and can be the difference between 10-12%+conversion vs 4-6% conversions - SOURCE
Marcus Taylor increased sales by 332%, and improved conversions from 2.5% to 10.8% with 1 tweak to add more urgency to a Digital Product for Musicians. - SOURCE
Before - CTA without Urgency
After - CTA with Urgency
He focused on 6 things using the LIFT model from WiderFunnel (SOURCE). Those 6 things are,
Increase the clarity of your offer
Increase the relevancy of your offer to your audience
Improve your value proposition
Reduce anxiety (aka increase trust)
Add urgency to your offer
These things have to be in place to make urgency effective. If you do this wrong, urgency will not help.
LIFT Model from WiderFunnels
German company L’Axelle found that making their page copy more action-focused led to a 93% increase in clicks. No joke. - SOURCE
Before (Left) vs. After (Right)
4) Making your store responsive across many different devices will lead to 50% more sales
A significant chunk of transactions occur on mobile devices/tablets (the remaining percentage made up of desktops).
During the second quarter of 2020, it was found that 31 percent of all digital e-commerce dollars in the United States were spent via mobile devices. Mobile retail spending amounted to over 47.8 billion U.S. dollars during that period. This was 48.5% over the entire year. - SOURCE
Take advantage of this by making sure your website is responsive to the devices your customers are using, especially Mobile
Question: “What if I want to sell multiple products on my store?”
You should. However, those products should all be a part of the same niche and connect logically to your initial product. That comes later. There is a testing process to determining what sells so instead of throwing multiple products into 1 store to see what sells, test 1 at a time to determine what is most profitable, then build from there by adding other products in the same niche.
Question: “What product should I choose to build a brand around?”
This question is answered if you do the previous step effectively. Your product choice determines your niche.
Question: “Does building a brand mean I need to put my face on the store and talk to people directly?”
Your brand does not need to be you - it can be the store itself. You will be communicating with your customers but not necessarily as “yourself” but rather the person running the store. The branding of the store is what’s important.
Step 4: Determine & Learn Traffic Sources
Pay for ads without learning how to use them effectively, or what traffic sources to use.
Watch lots of youtube videos that are not relevant to your situation and piece together what may or may not work, or may be outdated.
Familiarize yourself with all the most effective marketing channels for your product/niche
Research google ads/FB ads/organic outreach/instagram ads, research all the different traffic sources you can tap into,
Do market research to determine where your customers are and how to reach them, and then how to actually tap into these traffic sources. Determine what is the most cost-effective and highest ROI for your current situation based on budget, time, goals, etc. Pick one and then start testing.
No buyers (nobody comes to the store), store fades into obscurity, lose money on bad ads, get a poor ROI or go broke. Information overload and months and months of research without implementing the first step for fear of making a mistake. Miss out on money because you can’t generate traffic effectively.
Clear insights on how to target, run ads, and what traffic sources to use + discard, and how to get your first customers and scale. This leads to a higher ROI and more effective marketing.
1) Correctly understanding traffic sources, and how to tap into them, will result in 10x higher ROI
In order to make sales consistently, there are lots of different avenues with their own pros/cons (especially as they relate to your market). Your job as a store owner is not just to create a store, it is to find your customers and convince them to buy from you. This comes down to knowing where they are, who they are, and how to talk to them.
Knowing where they are and how to reach them improves conversions
Email is the highest converting traffic channel, followed by social media, then search traffic
Paid search drives roughly half of all traffic to form-fill and click-through landing pages in ecommerce (53.7% and 49.0%, respectively). Social platforms account for about one-fifth (19.8% and 19.1%). All other traffic channels (like email, display ads, organic search) bring in the remaining one-third of visitors.
Question: “How do I know what the best traffic source is?”
That depends on your product and niche. Keeping a close eye on your conversions and metrics, then using those to compare to different channels, will allow you to find the most effective one for you. With that said, you will most likely use multiple different sources and stack your efforts to reach as many customers as possible.
Step 5: Validate Your Product
Put up site and wait for customers
“If you build it, they will come” mentality
Hope & Pray
Spend more and more money hoping to get sales (if $5 day on paid ads doesn’t work, try 10/50/100 etc. Mentality is “if I didn’t get sales, it means i’m not spending enough”)
Dive into scaling - skip validation entirely. This goes hand in hand with spending more
Create an FB ad campaign to implement low-cost, rapid fire testing $5 a day, and then calculate your metrics (BEROAS) to determine profitability upfront and pivot quickly if the product is not moving.
OR Begin organic outreach on instagram to tap into free traffic. Start building an instagram page and a community.
If a product doesn’t sell, you spend a ton of money with no result, increasing spend with no return or you barely break even.
Get discouraged, give up at this stage.
Quickly validate a product OR quickly pivot on a product that isn’t selling (can be as fast as 1-5 days). You can use FREE or PAID methods to do this.
Test will reveal where to spend your time and money so you can start scaling and exit the testing phase.
Organic outreach will help you test a product without spend, takes more legwork but will give you the answers you want.
Make informed decisions and feel confident knowing you have a winning product
1) Using a product validation process will help you ensure you are putting your time and energy into a product that will scale
Validation is like dipping your toes in before diving into the pool. It gives you a lot of valuable information before you dive in so that you know if this is the right path to take. If there is no demand, and no buyers, then you know not to spend months or more $$$ on this product.
If you find buyers, then you need to determine if the cost to acquire a buyer is worth the time and investment. If not, we move on. This phase will save you time, money, and heartbreak when done effectively because you will quickly weed out “Bad products” and can laser-focus on the ones that will perform well.
You can use FREE or PAID methods to do this
Low-cost rapid fire testing on FB will quickly reveal profitability of a product and allow you to make fast decisions based on data
Justin (Ecom Transfer Client) made his 1st sale within 24 hours of launching his store with $5 spend to make $67. (First Picture on Right)
Leigh (Ecom Transfer Client) Leigh making 1st sale within 72 hrs of launching store with $15 spend to make $59.97. (2nd Picture on Right)
Organic outreach on Instagram is a free and effective way to test a product without spending money.
I made $1000 in one weekend just by going to my Instagram page (that I had spent time growing followers on) and messaging everybody.
Question: “How long does this process take?”
1-4 weeks. You will have enough data to make a decision within 1 week with paid testing.
Question: “What if I don’t have time to message people or build a community?”
Use FB testing at $5/day
Question: “What if I put all that work in and it doesn’t work?”
This is a test to allow you to determine what works/doesn’t work. This method is free but if you find you don’t have any buyers - that is good feedback and part of what we’re looking for. That data will prevent you from spending MORE time/money/effort on a losing product.
Step 6: Implement Strong Back End Funnel, Multiple Traffic Sources & Top of Funnel Advertising Efforts to Scale to 6 Figures
Friends and family
Dive deeper into paid ads with the belief that ad spend = customers, therefore more money = more customers
Post it on FB/IG and hope that someone buys from there
Determine Daily and Monthly sales figures to reach 6 figures in 4 months
Continue Top Funnel Advertising Efforts & Add Multiple Traffic Sources
Implement Strong Back end Sales Funnels Through Same Channels Above
Email Marketing Automation Campaigns
Retargeting Ad Campaigns With Traffic Sources Above
Few sales, quickly run out of people that will buy from you, no consistency, low profitability, extremely discouraging, burn out, give up, feel like “ecommerce is not for me" OR spend a ton of money and go broke
Make a ton of money very quickly and be happy with your life. Quit your job. Hit 30k/month, travel, spend time with family, etc.
1) Using daily & monthly sales figures and BEROAS will allow you to course correct and scale effectively long-term
The foundation behind your scaling strategies are your numbers. If you know how much you need to sell to hit your goal (ex. 6 figures), and you know how much it costs to acquire a customer, you can quickly estimate how much you need to spend before you get to your goal and what is realistic/feasible for you, as well as what you are willing to do/spend.
BEROAS (definition): Break Even Return On Ad Spend
I.e. 50$ product > 25,000$/month > 833$/Day
With your BEROAS calculate ad spend required to hit these figures
I.e. 15$ Cost Per Purchase for 50$ Product > 17 sales
= 255$ Ad Spend/Day
Start Budget small (5-20$/day) to ensure safe and high probability of profit
Use scaling tactics to reach 255$/day spend
2) Creating a back-end sales funnel and retargating campaigns will help you recapture 20%+ of abandoned carts
A back-end sales funnel is how you capture all of the people that don’t buy right away and get them to buy later. You do this with upsells, crossells, email marketing automation campaigns (for pre-purchase, post-purchase, birthdays, holidays, retargeting etc.)
RETURNING VISITORS SPEND MORE: In Q4 of 2015, despite making up less than half of all ecommerce sessions (48%), returning visitors spent nearly $5.3 billion online— almost twice as much money as new visitors spent during the same timeframe ($2.7 billion).
An effective way to reduce shopping cart abandonment is to follow up by email.
Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign.
If someone leaves your store, they are not gone forever. You can recover lost sales and make money on the back-end from people that don’t buy right away.
Roughly 35% of the abandoned merchandise (across the US and EU that translates to $260 billion worth of lost orders) is potentially recoverable through some combination of checkout process improvements, site optimization, or better product copy. - SOURCE 1, SOURCE 2
4) Reviews will significantly increase sales by 10-50% by increasing your prospect’s trust in your product
One of the most important factors for making a buying decision online is TRUST. How do I know I’m getting a good product? Is the question people want answered. You solve this by providing reviews/testimonials of the product.
Express Watches Increased Their Purchases By 58% Using Trust Pilot and Customer Reviews
They came up with the solution of adding customer reviews on all product pages of the site. But the problem with testimonials was that anyone could display some “testimonials.” There was no way for visitors to know if the testimonials themselves were genuine.
Solution: Add the Trust PIlot Widget to the Product Pages
If you do not have reviews, use the reviews from the supplier/manufacturer about the product to show potential customers that you have a legitimate, quality product.
4) Implementing upsells and cross-sells will increase revenue by 3-30%+ across your store
Ecommerce upselling is possibly the easiest way to increase your store’s sales… With virtually no extra work.
Look at these stats:
Upselling increases revenue by 10-30% on average.
70-95% of revenue comes from upsells and renewals on average (for companies who offer them).
Upsells are 68% more affordable than acquiring a new customer.
Upsell offer conversion rate increased by 3.3% and revenue increased by 4% per user as a result of testing one simple change of the upsell offer’s placement for a travel company selling excursions online.
This change was from putting the upsell on both the cart page AND the checkout page. Repeating it and changing the copy lead to these changes. Repetition is a powerful tool for influencing customer behavior. - SOURCE
Upsell 1 Placement (Above)
Upsell 2 Placement (Below)
4) Adding free shipping on orders will increase conversions by 20-50%
“Sweetening” the deal by adding perks like free shipping can increase conversions significantly, up to 50% depending on offer and traffic
Question: “What if I plan out my numbers but I don’t hit them?...”
Then you will need to pivot and reasses your strategy. That’s why it’s important to know your numbers - so you know when to make changes instead of only realizing when it’s too late.
Question: “What if I don’t have reviews for my products?”
Use reviews from supplier about product. You should not sell a product with no existing reviews.
Step 7: Outsource & Scale Operations
No outsourcing, try to do everything themselves
Hire bad talent - hire cheapest solution but that does not equal the most effective, don’t know what to look for in a VA
Sticking to dropshipping instead of pivoting to housing own inventory
Neglect certain tasks/don’t learn certain tasks required to keep customers happy - poor customer care through email communications, don’t know how to handle
Determine quickest and most efficient Logistics tactic
3PL (3rd party logistics) - a company with a warehouse that ships for you, can be based anywhere
Storing products at home
Determine Non-Essential tasks
Virtual Assistants (Determine Daily Tasks & SOPs before hiring)
Ongoing Product Research
Marketing Material Creation
Advertising Platform Management
Financials (Accounting, bookkeeping, projections, P&L)
Outsource by most tedious first (What takes you away from generating more revenue)
Burn out, get scammed by a cheap VA that can’t run their store effectively, get lots of chargebacks due to poor customer care, start running into delayed packages + angry customers when trying to dropship at high volume (past 5-10 orders/day - 300/month), logistical problems, payment processor bans
Continue scaling with no limits, happy customers, lots of revenue, fast shipping times, smooth process, no headaches.
1) Using 3rd-Party Logistics once you reach a high volume of orders will allow you to continue scaling hassle-free and make more money
High order volume creates potential to run into logistics issues when trying to dropship. Using 3PL at high order volumes can solve that issue before it happens, best to implement at approx. 5-10 orders/day
A speedier delivery can lead to fewer abandoned carts, a higher average order value, and more repeat purchases.
Expanded Capabilities – You’re an expert at running your business, but you’re probably not a shipping guru. Contracting with a 3PL allows you to be an order-fulfillment superstar as well.
Focus – By focusing on your core competencies, you can grow and scale your business while leaving the headache of shipping and packaging logistics to someone else.
Cost Savings – It’s usually cheaper to use a section of a warehouse and rely on their team on a part-time basis than to hire a warehouse team and run a facility outright.
Network Leverage – Because of the volume and expertise of most 3PL providers, you can benefit from their network. This includes getting access to the best shipping rates and the most advanced software for inventory and logistics.
Scalability and Flexibility – As your business grows, you won’t have to worry about securing more warehouse space or bringing on additional team members for order fulfillment. You can simply adjust your 3PL contract.
2) Virtual assistants improve profitability & ability to scale by offloading tedious administrative tasks allowing you to focus on more important things
Past a certain point it is no longer worth your time to handle all of the administrative tasks like customer Service/Satisfaction, order fulfillment, ongoing product research, managing email campaigns, creating marketing materials, managing your advertising platforms, managing your teams, managing finances.
In order to continue scaling effectively, you will need to determine where you can make the most impact and which tasks are directly linked to scaling even further. From there you need to double down on those tasks and offload the other tasks to someone else so your store can continue to grow.
Conversions increase with live support. A VA can run this for you
Having a VA makes it easier to get reviews. Reviews improve conversions tremendously
Perhaps the most important question then, is how to motivate users into sharing reviews? Good customer service is the most impactful, with 87 percent of survey respondents listing that as a primary motivation for leaving a review. 72 percent post after receiving a free product, 57 percent post when they have a coupon or discount to share, and 49 percent share when they receive a special offer.
VA can reach out at these touchpoints
Step 8: Sell Your Asset For 6 Figures+ (Optional)
Use Google to find random exchange
Put the store on a buyer/seller exchange and see what happens. No clear proposal to make it an enticing asset. Accept first offer or highest offer in a set of random offers.
Determine metrics in order to sell for the right price (what ppl are looking for)
In depth P&L
LLCs, Trademarks, Inventory, Social Assets, Mailing Lists, Pixels
Solid Branding Presence
Market Share %
Determine Monthly Profit Multiple for Asset Evaluation
25(Weak Brand) - 35(Extremely Strong Brand)
X (12 Month Profit Avg.) = Asset Value
I.e. (% profit share, duties involved, Royalties, Exit strategy)
Find legitimate broker that has accredited investors and can give you an accurate evaluation
Non-serious buyers, low evaluation, non-accredited investors
Sell for 6 figures+, potential to retire in your 20’s, take your girlfriend around the world and buy a house
1) Creating a proposal based on specific performance metrics will allow you to find a buyer quickly for a high price
You are not locked in to running your business forever or shutting it down. There are people looking to buy existing businesses for the right price.
If you can create a proposal based on your metrics, projections, profitability, etc. you can get high prices and find a serious buyer that is willing to buy you out for a significant sum.
Question: “Is selling my business my only option at a high level? What if I want to keep it?”
You can sell, continue to scale, hire and manage and branch out. You have lots of options. This is 1 way to exit the business and get a lump sum after you have created an asset if you would like to do so. You have options outside of continuing to work on the business.
Comparison of Options
Hire a virtual store manager/VA to build and run your store
Sub-par results. Manager/VA will not be invested in results - and would not take the job if they could get great results (why split profits?). No knowledge gained to fix mistakes or troubleshoot if things go wrong.
Do It Yourself
Usually nothing. Shopify has become extremely competitive, and the skills needed are so specialized it will take several hours every day for 1 year+ to become highly proficient without any help. Most people simply fail.
Launch profitable store within 4 weeks, scale to 6 figures within 4 months, 250k in revenue within 6-12 months. Learn lifelong skills in ecommerce, digital marketing, consumer psychology
4-12 Months (Program duration depends on option)
Option 1: Hire a virtual store manager/VA to build and run your store for you, however this will likely fail because:
The store manager is not invested in the success of this store, especially after being paid. They have no skin in the game and will be satisfied with sub-par results. Why should they care if it hits your goal? They have been paid. If it doesn’t get results, you have no way to get the store back on track. You are out money with no knowledge to fix the situation.
Any store manager worth his/her salt is already running a business and not looking for a job (sorry, but it’s true). If they could build their own profitable 5-6 figure stores effectively and quickly, why would they run yours instead of just taking the stores profit themselves or coaching you instead?
THIS CAN COST $1000+ AND TAKE 3-5 MONTHS+. You will not be sure of the results, and you will not know what to fix/change if they do a bad job. You will be left with a business you don’t understand
Option 2: Do it yourself, however this will likely fail because:
Succeeding in Shopify has become extremely competitive (it is no longer 2012-2014 when only a few people were put on to the opportunity) and the skills needed are so specialized (from understanding the market, products, consumer psychology, digital advertising, branding, organization, metrics and design), it will take you at least 3-6 hours per day for 1 year to become highly proficient without any help. The strategies we teach to shortcut the process took 8 years to distill.
This will take you 3-6 hours per day for 1 year, that time will be spent on research and implementation per day, and $1000-2000+ to pay for and test different strategies with no guarantee of ROI because you are testing. You will also have to troubleshoot things yourself.
Your expected result by the end of that is little to no profit or traction. If you do not already have the knowledge, skills or guidance to figure out what’s “real” and what’s “not”, this is impossible without months/years of effort. Most people simply fail.
Option 3: Use Ecom Transfer’s Methodology
Or you can work with Ecom Transfer and find winning products, launch your first profitable store, and scale to to 250k in revenue in 6-12 months for 1/4th of the cost and 1/4th of the effort.
Again, this is for ecommerce beginners who want to quit their 9-5 and build a profitable business, but are struggling with knowing where to start, what to sell, and how to launch a profitable ecommerce store.
Case Study - Brian Heil
Start Date: Nov. 2017
Before: $0, Working 9-5
After: 250k Rev. 55% margins in 1 Year
Started out working at Fossil 9-5, while getting a college degree. He hated his job and disliked his future prospects.
Started Dropshipping with Shopify selling fitness apparel online
Scaled store to 30k/month at 55% margins in 2 months, sold 250k worth of product in 12 months, and sold that entire store for 100k
Here's What Is Going To Happen When You Sign Up With Us
You will be able to find your first profitable product within a few weeks
You will feel empowered, confident and motivated.
You will be able to launch your first store in under a month with confidence
You can get to 100k+ in profit in 4 months if you execute properly
You can forget about having to go to work or waking up for a job you hate
You can finally get your time back and make the money you want to
How It Works
Before when you wanted to find a mentor, you would have to search for one, know what questions to ask, pay them, determine if they have done what you want and if they can actually help you, plus you have to know what questions to ask and drive the conversations forward to get the result you want.
Instead of doing all of that - you can use our solved process where we have researched/tested/and written out all of the steps in detail that went into scaling a Shopify store from 0-250k in revenue within 1 year.
You will also have 1-1 access to a coach that will answer your questions, get on calls with you, and troubleshoot and identify issues within your business so you can scale profitably and avoid the headache of navigating all the pitfalls alone. This will troubleshoot problems quickly and get you to 6 figures as fast as possible.
This will save you up to 12 months of trial & error and headaches and is valued at $5000.
Winning Product Methodology
Before when you wanted to find a profitable product, you would have to test and sell multiple products (2+ minimum) until you find a winning product and then backwards engineer the criteria that it has to find other winning products that will also perform well. During that process, you could also connect with a knowledgeable supplier, build a relationship and get insider information on what is selling well in the market.
Alternatively, you could do market research on a wide range of products that are performing well (get metrics and insights on that product/niche/stores, not easy to find especially
if you do not know someone within that company) and then backwards engineer the criteria that these winning products share. Use your time, manpower, energy and organization to distill these criteria into a formula you can use and repeat before picking your first product so you can ensure you have a winner.
But now you can use our ‘winning product methodology’’ to find a profitable product within a week backed by 6 years of winning product research, without wasting months/years researching or picking the wrong product on your own.
This will save you months and give you a clear roadmap to find profitable products again and again. This is valued at $1000.
6-Figure Store Design Methodology
Before, when you wanted to build & design your store, you would build a store around 1 PRODUCT and focus on BRANDING then make sure back-end principles are sound. Read books on consumer psychology, copywriting, get insider insights from profitable/successful ecommerce brands on how they structure the back end, “model” other profitable stores in your niche to figure out what makes them profitable. Learn technical knowledge behind setting up upsells/cross sells and increasing “average order value” and “lifetime value” of a customer.
But now you can watch and implement our ‘6 figure store’ modules to learn the action-based principles you need to put into a high performing store so you can build a store that is profitable from day one and can scale exponentially because the back-end principles are sound. Your store is effective at capturing interest and making sales from the beginning, and you’ll get 1-1 feedback on your design elements to ensure you’re setting them up correctly.
This will save you 6-12 months of tweaking and testing to include all of the right elements, ensure you aren’t missing out on sales from the beginning, and help you build a 6-figure store as fast as possible. This is valued at $2000.
Before, when you wanted to determine and learn traffic sources, you would have to familiarize yourself with all the most effective marketing channels for your product/niche. You would also need to research google ads/FB ads/organic outreach/instagram ads, research all the different traffic sources you can tap into, do market research to determine where your customers are and how to reach them, and then how to actually tap into these traffic sources. Determine what is the most cost-effective and highest ROI for your current situation based on budget, time, goals, etc. Pick one and then start testing.
But now, you can use our ‘Traffic/Advertising’ modules to cut straight to implementing the most effective methods to advertise and drive traffic to your store from the beginning, without the research required to determine what works best. It is all laid out for you.
This will save you 1-3 months of research and give you a clear action plan to follow so you know what steps to take when you’re ready to advertise. This is valued at $500.
Solved process to go from 0-6 Figures (A-Z Video Modules)
Winning Product Methodology
6-Figure Store Design Framework
Ecommerce Traffic/Advertising Mastery Lessons
Product Validation Framework
1-1 Coaching for 3 Months
Valued at $4000
Valued at $1000
Valued at $2000
Valued at $500
Valued at $2000
Valued at $6000
Valued at $15500
We can only offer 1-1 coaching to a limited group of people to ensure quality because of the number of calls, so make sure you act now or your spot will be taken. We can only do about 6-8 1-1 calls per day to ensure that we can deliver the highest quality of support possible.
On top of that we can only do 10 of these strategy sessions per day, so if there’s no more availability that’s it. If there’s no more availability, and all the client spots get taken, that’s it. You won’t be able to access this program anymore and you’ll have to wait until someone frees up a spot which can be months.
Summary + Guarantee
Solved process to go from 0-6 Figures (A-Z Video Modules)
Winning Product Methodology
6-Figure Store Design Framework
Ecommerce Traffic/Advertising Mastery Lessons
Product Validation Framework
1-1 Coaching for 3 Months
Valued at $4000
Valued at $1000
Valued at $2000
Valued at $500
Valued at $2000
Valued at $6000
Valued at $15500
Of course we back everything up with a guarantee. Meaning if we don’t deliver on our promises, you don’t pay a dime.
You will get a money-back action-based guarantee, meaning if you do the work and you don’t get results by the end of the program, you will get your money back.
We take the risk by putting all of that time and effort into you, and if it doesn’t work, you will learn a TON more than everyone else and you will get your money back. Of course that’s only if you get into the program in the first place, OK?
So let’s summarize this offer:
Solved Process to go from 0-6 Figures with Shopify
Winning Product Methodology
6-Figure Store Design Framework
Ecom Traffic/Advertising Mastery Lessons
Product Validation Framework
1-1 Coaching for 3 Months
We can only offer 1-1 coaching to a limited group of people so to ensure the quality of our service, the price for this program goes up every 5 clients. On top of that, we can only do about 6-8 1-1 coaching calls per day so once that limit is reached, there will no longer be any 1-1 support. OK?
Book a call now, when it comes to setting up a strategy session, we can only do 10 of these strategy sessions per day, so if there’s no more availability that’s it. If there’s no more availability, and all the client spots get taken, that’s it. You won’t be able to access this program anymore and you’ll have to wait until someone frees up a spot which can be months.
You will get a money-back action-based guarantee, meaning if you do the work and you don’t results by the end of the program, you will get your money back. We take the risk by putting all of that time and effort into you, and if it doesn’t work, you will learn a TON more than everyone else and you will get your money back. Of course that’s only if you get into the program in the first place, OK?
All you need to do is book a call to see if it’s a fit. Book a call and get a price and let’s talk, it’ll take you about 2 minutes to fill out the form and another minute to pick a time.
Question: "How do I know this will work for me?"
This works as long as you have a minimum of 1 hour per day, are coachable, and are willing to learn a new set of skills for building an ecommerce business. If you meet that criteria and it still doesn’t work, we have a generous refund policy that will return the full cost of the program to you. We firmly believe as long as you do the work, you will build a profitable Shopify store within the duration of the program.
Question: "Why shouldn't I just try to do this on my own?"
As we addressed earlier, doing this alone will take much more time than 1 hour per day over several months to put the pieces together in a way that makes sense. Each step requires research, prerequisite skills, and knowledge to make it work. Clients previously have spent 6-12 months and/or thousands of dollars on “research” without succeeding at building a profitable store.
Only you can determine how much your time is worth and how quickly you want to build a profitable store. This will work if you have 1-2 years+ to spend on researching and trial and error, and have a budget to test products/stores while simultaneously learning how to do so.
There is no point in reinventing the wheel at this stage of the game.
Question: "This sounds expensive. What's the cost? I don't think I can afford it."
We have several options (starting at as low as $97) and are willing to work with you to find a feasible solution for your current situation. If you currently are mentally, financially and physically all in to building a profitable shopify store, and just want to figure out how much to budget, click book a call and get a price!
Question: "I don't have time. How much time do I need to do this?"
This program is designed to save you time. If you don’t have a minimum of 1hr/day to put towards starting a new business, then starting a business is not for you. This is not a game, a hobby, or a fantasy. If you are ready to take building a business seriously, and are willing to make the time, then click book a call and get a price to see how we can help.
Question: "How do I know you guys are legit?"
Question: "Why wouldn’t you just continue to build profitable stores instead of coaching?"
We considered that coaching is the bigger opportunity in this space because we want to be the leading coaching program for anyone trying to get into E-Commerce. As this industry grows (which we expect it to), we want to eventually become the MAIN company that everyone learns from to enter this space. We’re setting up that position now and we believe that to be the bigger and more lucrative opportunity (potentially 8 figures +), long term, instead of building and selling stores.
Question: "Are there any long term contracts?"
Contracts are 3 months long.
Question: "Are there any hidden upsells in the program?"
No - once you are in the program, you will get everything I’ve described above. No hidden upsells and no fees that pop up later. You will get the entire system and support to grow your store.
Question: "What kind of product would I be selling?"
Since you don't invest in holding inventory, that means you can sell pretty much anything and source it directly from suppliers/manufacturers. Finding the best products to sell online is part of what we teach our clients.
Question: "Will this work for me if I’m in [your country]?"
This will work for any country. You will need to research the costs of acquiring a business license/registering a business in your country.
Question: Is Ecommerce saturated?"
NO! Ecommerce is growing exponentially every year, more of the world is gaining the ability to purchase items online, that's what makes this the perfect time to jump into ecommerce!
Question: "How much money do I need to start?"
Very little, part of what makes Ecommerce an incredible opportunity is it requires very little upfront capital, if any!
We recommend clients budget approximately $100. This covers the initial shopify subscription payment, registering a business licence, buying a website domain, contracting logos/graphics on fiverr, rapid-fire testing using FB ads.
Question: "Would this be my own business?"
YES! Shopify is simply the best platform you can use to create your own online store. That means this would be your OWN online business that you would control 100% of. It also means that you are building your own cash flowing asset!
Question: "Do I need a business already?"
NO! With Shopify you can have your own online business up and running in no time!
Question: "How can you guarantee I'll make money?"
There's no such thing as a guaranteed investment - stay away from anything that promises a return, what you'll learn from us is the exact strategies you need to succeed in ecommerce, your results will depend on your efforts and consistency!
Question: "Why don’t I just find someone who will build it for me and split the profits?"
This does not exist without a significant upfront cost. Why would someone build your business for you, make money with that business, and then give you part of the business? What do they get out of it?
With that said, if you are working on it, this requires you do the work and if you are unable to launch in a specific time window, the company has no reason to continue investing time or energy into your store. Why should they put more effort into you if you are not producing revenue?
This is a losing deal for a reputable company. If someone offers you this, they have found a way to con you.